Celebrities and Harley-Davidson

Anyone who owns a beautiful Harley-Davidson could be labeled a celebrity because ownership is on the high-end for the average person. A profile of a Harley-Davidson owner would be a married man, with an above average income. He is likely to be an educated white collar worker. They can experience ownership association with actual well-known people and celebrities.

A number of celebrities have been seen riding the seat of a Harley-Davidson. The 1969 movie, Easy Rider, featured Dennis Hopper and Peter Fonda atop Harleys. A celebrity that helped bring the motorcycle to the viewing public attention was Malcolm Forbes. He was known to have more than 50 Harley-Davidsons, and his endorsement of the bike made sales soar for the company. A number of other celebrities have acquired a love for the machine. They include Arnold Schwarzenegger, former president Bill Clinton, and Jackson Brown. Jay Leno, the star of the Tonight Show, is known to repair and maintain his own Harleys.

The company is focusing on expanding the appeal of the bike to the female segment of the market. They are designing apparel and accessories designed to attract women. Celebrities and women of higher incomes will be an easy draw for Harley-Davidson. There have been several famous women who have owned Harleys over the years, including Elizabeth Taylor and Tina Turner.

The appeal of Harley-Davidson continues to ride an American love affair and that was seen this summer when the company celebrated its 105th birthday. Among their guests were many well-known celebrities.