Veterans, Harley Davidson and Freedom

The motorcycle manufacturer Harley-Davidson is located in Milwaukee. They employ many veterans, as patriotism and freedom are great values to them. Their veteran workers are appreciated for their service to America. While on duty, these employees are paid the difference between their military pay and what they would be receiving during their time working at Harley-Davidson. This continues for that entire length of the worker's military service.

Every year, a parade is sponsored by Harley Davidson for veterans on Armed Forces Day. This ends at Veteran’s Park in Milwaukee. The executives of the company often speak at ESGA functions about their employees and what they are doing. About fourteen percent of the employees at Harley Davidson are military veterans or reserve guard members. Members that are actively serving in the military are sent care packages frequently, and the spouses of the veteran serving are checked on often to make sure they are doing alright.

Harley-Davidson dealerships also sponsor many events for veterans -- they have breakfasts and give donations to the USO. Motorcycle parades are popular at the dealerships for military personnel during these events, people along the parade routes cheer and wave the American flag.

A new program started in 2003 when they began awarding the Genuine Hero Award. This is given for the recipient’s dedication to military service to the United States. The company also puts articles online about military members that work for them. The Harley Davidson Company stands for “freedom, patriotism and independence.” Many veteran motorcycle owners and riders have stood for this all their lives.