Born To Ride

For anyone interested in marketing and brand loyalty, Harley Davidson represents a pure and classic example of a well-recognized and well-placed brand. Harley-Davidson is, and has been, for a long time, the preferred "ride" of motorcycle enthusiasts. What makes Harley Davidson such a subcultural icon? The answer is customer loyalty and brand recognition. Such is the loyalty of Harley owners, that the brand has generated a desire for Harley Davidson licensed apparel, bumper stickers and even tattoos.

There are other motorcycle brands available to the public and some people would own a different brand of bike before getting onto a Harley. This may be triggered by the fact that in the past, Harley bikes where associated with hard core bikers and gangs, a subculture feared and avoided by many Americans. Lately, there has been a subcultural change where bike lovers would come from different walks of life. The popularity of this pastime has generated and need for the right look while cruising down the street.

Apparel and tattoos have become extremely popular among motorcycle enthusiasts because they give people the looks of a true biker. A brand that can inspire someone to tattoo its logo on a person's body, really defines loyalty and attachment. In the case of Harley Davidson followers, this is a significant fact as it is very uncommon to see people tattooed with other brand names.